Don Newcombe and His Likeness: You Be the Judge
Don Newcombe began his professional baseball career as a teenager with the Newark Eagles of the Negro National League in 1944. As a rookie hurler with the Brooklyn Dodgers in 1949, he quickly established himself as an ace — he was named an All-Star, started two games for the Dodgers in the World Series, and was eventually crowned Rookie of the Year. This photo taken of him during that 1949 World Series would be used as evidence in a lawsuit nearly 50 years later:
Newk last pitched in the majors in 1960 with the Cleveland Indians and spent 1961 with the Spokane Indians in the Pacific Coast League trying to resurrect his major league career. After making a single start for Japan’s Chunichi Dragons in 1962, Newcombe retired from baseball as the only player in major league history to have won the Most Valuable Player Award, the Cy Young Award, and the Rookie of the Year Award (Justin Verlander has since matched this feat). Newcombe’s playing career, however, was cut short due to military service (1952-53) and a personal battle with alcohol.
After his playing career ended, Newcombe, who drank his first beer as an eight-year-old, began to imbibe heavily. He eventually lost his New Jersey cocktail lounge to tax agents and a liquor business to bankruptcy, his wife left with their three kids, and he had to pawn a World Series ring to pay his rent. Having hit rock bottom, Newcombe embarked on the road to recovery, ultimately dedicating his life to helping others who struggled with addiction. He joined the Los Angeles Dodgers’ front office in 1970 and served as the team’s community relations director, specializing in drug and alcohol awareness programs. He additionally served as spokesman for the National Institute on Drug and Alcohol Abuse pursuant to presidential appointments by Richard Nixon, Gerald Ford, and Ronald Reagan.
Accordingly, Newcombe was sickened to discover that a beer advertisement in the February 1994 Sports Illustrated “swimsuit edition” appeared to feature his likeness. The full-page illustrated ad for Killian’s Irish Red (owned by Coors Brewing Company) showed a seemingly generic pitcher in his windup, a nondescript infielder, and a fictional ballpark. The players’ uniforms did not show a team name or logo and did not utilize the same color scheme as the 1949 Dodgers. However, “Newcombe, along with family, friends and teammates immediately recognized the pitcher featured in the advertisement as Newcombe in his playing days.” Willie Mays and Duke Snider, in particular, recognized Newcombe immediately.